Moncler sales increased 50% last year

Despite the economic downturn, but the moncler jackets sales grew 50% last year, can be described as high above. Summary The main reason is so two autumn series sold well, accounting for 80% of total sales, while the company IPO market. But this does not violate the company hopes to steady growth strategy.

Company president and creative director Remo Ruffini, said: "Our strategy Yishi the most concentrated way to expand Moncler brand moncler down jackets price, is able to maintain a consistent brand image of quality, healthy growth." Remo Ruffini 2003 the brand was acquired. Moncler sales last year 220 million euros.

[caption id="" align="alignnone" width="300" caption="Moncler Angers Quilted Puffer Jacket With Belts Purple"][/caption]

Marco De Benedetti, Carlyle Group (the private equity investment firm with Moncler48% of the shares) acquisition of the Italian department director also expressed a similar strategy in: "We want to resist the temptation to grasp the long-term strategy is to control the development, further improving the brand image and positioning, we are not pursuing growth at all costs. "

Ruffini that cheap moncler jackets need to re-adjust the product and sales distribution, some of the poor performance of the store should be closed. Currently, the brand has 23 freestanding stores worldwide, in Italy, France, Germany, the United States and Japan has five sales offices assigned.

In July this year, Moncler in New York opened the first flagship, located in Prince Street, opposite the Prada, the flagship store area of ​​3,000 square feet. Which brings together the Moncler down jackets and children's clothing men's complete product line.

This year, cheap moncler,Moncler is expected to open around the world, about 12 new stores, the company expects China, South Korea and the Russian market.

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