Aug. 5 report: the world's largest underwear manufacturer Triumph International plans to month in the Walt Whitman Mall and Roosevelt Field Mall opened America's first and second outlets, is expected to open in early 2014, a third store in New Jersey, the official expansion in the U.S. market. As early as the end of July, www.milabuy.com has issued a preliminary Triumph Triumph U.S. expansion news.

Triumph Group CEO Markus Spiesshofer said the United States is the group landed a new phase of international expansion. Triumph America Managing Director Paul McAdams said that the U.S. market will follow the Triumph brand's global positioning. Paul McAdams said the group recently updated the look and corporate brand identity, the European market will be accompanied by new spring and summer 2014 Logo and companies introducing new material, while in the United States will be accompanied by the first shop opened in a timely publicity cheap sexy lingerie.



Triumph International in 2012 acquired the New York high-end lingerie retail brand Journelle, at the same time also acquired Mexican lingerie manufacturer, retailer Vicky Form. U.S. $ 14.5 billion for the underwear market, Paul McAdams is not a boutique brand called Triumph, brand bra pricing is based on $ 38 price to win. "We want every woman (wearing lingerie brand Triumph) can feel comfortable and beautiful, we also believe that our store offers professional Tailoresses service allows consumers to feel intimate private shopping experience."

Triumph America Managing Director Paul McAdams refused expected sales, but he said the group increased steadily in recent years. Paul McAdams said that despite the economic downturn over the past two years, but the group sales growth of 10 billion Swiss francs, Paul McAdams said the growth not only from China, Taiwan and other major markets, saturated mature German market in 2012 is also a 2.5% increase.

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