Moncler steady development goals

Despite the economic downturn, but the Moncler (moncler jackets outlet) last year, sales increased 50% are indeed superior. Summary The main reason is so two autumn series sold well, accounting for 80% of total sales, while the company IPO market. But this does not violate the company hopes to steady growth strategy.

Company president and creative director Remo Ruffini, said: "Our strategic focus on ways to expand the most Yishi Moncler brand,including moncler down jackets, is able to maintain a consistent brand image of quality, healthy growth." Remo Ruffini 2003 the brand was acquired. Moncler sales last year 220 million euros.



Marco De Benedetti, Carlyle Group (the private equity investment firm with Moncler48% of the shares) acquisition of the Italian department director also expressed a similar strategy in: "We want to resist the temptation to grasp the long-term strategy is to control the development, further improving the brand image and positioning, we are not pursuing growth at all costs. "

Ruffini that Moncler(cheap moncler jackets) need to re-adjust the product and sales distribution, some of the poor performance of the store should be closed. Currently, the brand has 23 freestanding stores worldwide, in Italy, France, Germany, the United States and Japan has five sales offices assigned.

In July this year, Moncler in New York opened the first flagship, located in Prince Street, opposite the Prada, the flagship store area of ​​3,000 square feet. Which brings together the Moncler men and women, and children's complete(moncler jackets kid) product line.

This year, Moncler is expected to open around the world, about 12 new stores, the company expects China, South Korea and the Russian market.

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