This is a very ugly shoes, known as snow cheap ugg boots, with sheepskin with wool sewn simple, thick stupid, who has been critical of harsh fashion known as "the most ugly" shoes. However, this shoe has swept Europe and America to become an international brand ugg boots canada, manufacturing the world's most irresistible pop culture in recent years.
Ten years ago, Blyth Smith in Perth Oceania surfing accident found that many surfers ashore always wear a small local shoe factory. Because of curiosity, he tried to buy a pair to wear a bit. The shoes from the double-sided sheepskin with wool made of thick wool feet can rapidly absorb water vapor, with exceptional ventilation performance and thermal performance. Boots are cool in the summer, the winter will be warm, combined with a relaxed and comfortable, so the foot has a special feeling of comfort.
Smith saw an opportunity from a return to the United States, California, to create the UGG brand,ugg bailey button boots, with exquisite materials and comfortable foot feeling, this small range of shoes for surfers to catch on. Because the shoe looks very ugly stupid and difficult to match, impossible to enter the fashion's stuff, not large-scale advertising and strong marketing, has been unable to break the barriers of professional market by more consumers, so his company was at a loss.
In 1998, Smith sold the UGG(cheap ugg bailey button boots) brand Deckers Outdoor Corporation. According to the traditional extension model, such as advertising, fashion magazines or on fashion shows, for UGG, this is obviously not feasible. Adjust their strategies, the first choice to actress Pamela Anderson and her daughter all had presented two-UGG, and her daughter with her parents installed. Because it's comfortable, Pamela like this odd boots, and wearing it regularly in shooting the scene, brought back some groupies curiosity and blitz. As a result, the company has plans to those who have been most frequently exposed paparazzi stars presented UGG.
In 2000, the Dexter company to the United States "talk show queen" Oprah Winfrey presented a pair of UGG. Later, Oprah one-time purchase of 350 pairs of UGG gave all his employees, and the show "Oprah's Favorites" to the audience a grand introduction. Later, Dexter's constantly trying to budding actress who presented UGG, photographed them in various film festivals and awards show wearing UGG boots pictures, this seemingly casual approach groupies who follow the more aroused enthusiasm. As a result, more and more people began to notice the odd appearance but was not released many celebrities love "feet" of the boots, and constantly impact on ordinary people's everyday wear trend.
UGG, a certain consumer market, the Dexter company with large U.S. department store chain Nordstrom together to develop a "limited" sales strategy to provide each household only allows American families to buy 4 pairs of UGG, the curiosity of people to further enlarge and stimulate more people to join the ranks of purchase, and become the best advertising promotional UGG.
To lead the people's consumption, the Dexter company to continuously develop more and more new UGG worn. UGG and tights to match first, then let UGG and pants with a later suit on the interpretation of the alternative under the UGG worn, as well as the majority of fans with a variety of ingenious attempts to become the leading fashion "level" sign.
Consumers this way, ugg kids boots online,the UGG in the forefront of fashion for many years to survive, has been hot so far, created the world in recent years most irresistible pop.
Orignal From: Ugly UGG boots
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