2012年1月30日星期一

UGG Australia brand to implement an integrated media marketing

It is reported that UGG Australia brand, today announced the commercial launch of the first, comprehensive media campaign to promote its men's series.

     It is understood that this event will be divided into four parts, starting with Tom Brady and Mos Bef music, September 12 ESPN Channel's "Monday Night Football" and the first part of the heavy activity, which cover the television, digital network, outdoor media, improved display of men's brand series and jackets, clothing and accessories.

     "With TV media do for our men's series of promotional activities, this is the first collaboration with Tom Brady, in this way to celebrate the continuation of UGG, and the launch of a new generation of products." UGG Australia President Constance X. Rishwain.

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