UGG how to knock the door of the U.S. market (1)?

Recently, JimmyChoo has determined its new series will launch a limited edition with the cheap ugg boots sheep leather shoes for women.
This cooperation is based on series of major design streets can see the snow boots, in October 2010, will provide the world with UggAustralia JimmyChoo the store, and all with the famous department store in JimmyChoo counter sales. The series will have five different color styles, priced at 495-695 U.S. dollars.
JimmyChoo Tamara Mellon, president and founder, said: "In addition to JimmyChoo, only UGGAustralia my shoes inside of shoes."
Sheepskin boots has set off a worldwide craze. An Australian surfer on this fashion, then, the U.S. talk show host Oprah Winfrey to boost its great strength.
Sheepskin boots are gorgeous, ugly, comfortable, heavy, or a national unity of the shoes with it?
At a minimum, you should choose "unity", but the answer is probably not so important. It seems that everyone wearing the fur boots ugg classic tall --- --- even in July, this is a fashion phenomenon, and not sign of abating.
This area of ​​the King --- UggAustralia --- knocking the door of the U.S. market, and its rapid sales growth for thousands of years, openly denied all of it is just another "short wave" of the negative comments. In contrast, in the third quarter of 2009, the company's sales exceeded $ 212 million. Of course, the "snow boots (Ugg)" the words printed on the holiday season, many gift box.
So, if you want to know how a product is to be sent to the link on popular culture, just look at the following answer it.
Creation of the initial
People think that Australians have been wearing this fur shoes for decades ("snow boots" is from "ugly boots" evolved), but if you are looking for a responsible, or thanks to the U.S. "invasion", then, consider Australian surfer Brian Smith, in 1978 he founded the UggAustralia shoe company. In order to increase its sales of fur boots, Smith took more than 20 pairs of shoes to the United States, sold their California surfer, and finally brought to the Hollywood area.
This sheepskin with wool is double-sided, meaning that in the processing and drying process, the wool has been glued to the sheepskin on. This makes this fur is very breathable. So if you always want to know why people in Los Angeles wearing shorts in the summer with this band of sheep wool shoes, because this material is a natural thermostat. The boots will be 26.6 degrees Celsius temperatures to make your feet feel cool, and in the case of minus 23 degrees Celsius was able to stay warm. Is its permeability characteristics,ugg boots classic tall.
In 1995, Smith sold his company headquarters in California Ge Leta City Deckers Outdoor Corp., the company decided to expand from basic transmission line to a series of new models, a few years , the company chose to relocate UggAustralia as a premium brand.
In the late 1990s, Dexter this shoe company shifts its focus to the international market. The business developed from a small Australian surfer feet covering the company seems intent worldwide control, or at least the boots of control.

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