When the Boston University School of Management Professor, Everett.Lord distinguished scholars, Harvard University strategy and competitiveness Senior Fellow of the Institute of Anita? McGahan moving with the changes in the industry track, Nike scoffed. As the overlord of the world's sporting goods Nike, which is the chief painter of the industry's change trajectory well-deserved. McGahan, Professor of Theory of Nike, have little significance.
Drucker Professor innovative rule more or less in the trajectory of the cheap nike air max product innovation to find similarities, but Nike seems to think that because it cited Drucker Professor in the discourse of innovation and the laws of ho "Innovation Kitchen "(Innovation Kitchen) the understatement of the design room to apologize for, and thus in a stance that Prof Drucker is only in the summary of Nike's innovative law.
Nike's headquarters is located in the Oregon Beaverton City headquarters building is named Mia? Building Beckham (MiaHamm,) Nike product innovation incubation base - "Innovation Kitchen" is located in the building layer. The brand value of the real achievements of the hundreds of millions of dollars Nike Nike sports shoes in the kitchen to the interpretation of a legendary story. For visitors, for the vast majority, even the most Nike's Innovation Kitchen staff are a mysterious virgin land. The design studio was filled with thousands of new sports shoes, sportswear and other design sketch is Nike to lose ground in the sports market and a weapon.
Nike Although the rebellious spirit, but not turn a blind eye, deaf ear to all academic. Tom Peters, management guru, sonorous words: "do what you do best, the rest of the outsourcing" (Do what you do best and outsourcetherest) been the Nike regarded as the golden rule, has been pursuing ever since. We all know, Nike used a "dumbbell" corporate structure, dumbbell at one end is the product of research and innovation, the other side of brand marketing, the middle of the slender part of the manufacturing of the product. This structure in China, dubbed the devil figure of beauty.
At this point, this paper will focus on exploring Nike Founded in the various sources of power in the product development and technological innovation, product innovation of local enterprises in China inspiration. As a senior research fellow of the American magazine "Fortune" Gary Hamel Nike study conclusions: to take risks, break the routine, unconventional Nike miracle. I also explore the power source of the Nike product innovation process: There is no law that is the greatest law of the Nike product innovation.
The driving force behind one: Olympic frustration and hard work
The two partners of the 1976 Olympic Games, Nike founder Phil? Knight and Bowerman suffered the biggest blow in the company was founded 12 years. The reason is that due to limited financial strength, they win only athletes into the stadium before the one minute off the Nike shoes. When the sports arena triumph, Nike was filled with unspeakable Elegy of the majority of employees, including Knight, sink frustration that not the end is worth a doomsday desolation engulfed the Nike staff morale. Staff morale dropped to almost freezing point, the Bowerman outraged to all my colleagues in the company time encouraging "all corporate philosophy for athletes," the speech. Immediately after dedicating themselves to research and improvement of sports shoes.
Since then, Bowerman went zooming around a playground in the United States the opportunity to seize every sports game, as much as possible to collect the views of every athlete. Repeated the trial continue to improve, try to invite a variety of athletes foot, Nike shoes, new product after another come out until the athletes' satisfaction, are increasingly vocal in the sports arena, also word of mouth getting better and better.
Perhaps that it was a hit with humiliation, inspired Nike endless fighting spirit, laid the Nike future development of the tone: Product R & D and innovation will has been a top priority in the company's development strategy.
Three years later, Nike(air max size 13) launched the first dual of the Tailwind running shoe equipped with advanced Nike-Air shock technology, but also opened the prelude to the NIKE sportswear brand marketing.
Orignal From: What is the driving force behind the Nike sports shoes business (1)
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