What is the driving force behind the Nike sports shoes business (2)

The driving force behind two: house wronged, to regain lost ground

200 million shares of nike air max shoes stock is publicly traded in 1980, NIKE Sports R & D laboratories set up in Exeter, New Han Puxia state. The number of employees increased to 2,700 people, on revenue of $ 200 million 69 million. NIKE players AlbertoSalazary 1981 New York Marathon to rewrite the world record, joint Nissho and NIKE NIKE Japanese companies established in Japan. When Nike's triumph at home and abroad, the same year, Paul Fireman in the United States founded a sports shoe company called Reebok (Reebok). Turned out to Reebok to the dark horse posture, launched a novel design, and strong momentum in sports shoes, successfully swept through part of the market.

1987, Reebok sales of $ 991 million, a 30% share, in one fell swoop boarded the chief of the throne of athletic footwear market, Nike while 18% share in the $ 597 million placing him thereafter.
To counterattack house provocation Reebok, cheap nike air max bitter experience Costly a huge amount of funds betting on new product development design, the most compelling tribute to the classic late 1980s gas shoes (TheNikeAirShoe),,. Nike shoes of gas until the early 1990s, it was formally listed and was a huge success.
In the late 1980s, under the eyes of Nike Reebok Henhen lessons overlord of sports shoes, Nike is once again suffering from the shame of the market, but also once again strengthened the core strategy of continuous product research and innovation.
The driving force behind three: practice what they preach, go all out
Nike emphasis on product research and development and technological innovation is not lip service, but the letter into action. (Global Network) of shoes in order to find a more competitive running shoes, Nike R & D personnel employed in 2005 has exceeded 3,000 people. Many of whom have the bio-mechanics, experimental physiology, engineering, industrial design, chemical and various related fields of degree.
Nike public in the process of product innovation, focus on design and the actual combination of hired Research Council and the customer Committee, including coaches, athletes, equipment operators, podiatrists and orthopedic doctor, who regularly meet with the company audit a variety of designs, materials and improvement of the idea of ??sports shoes.
Investment in R & D expenditures Nike enough to make a local sporting goods companies to shame. Estimated that even in 2005, many Chinese sports shoe manufacturer in R & D investment is less than the Nike level of 4 million U.S. dollars in 1981.
Zhang, Deng Yaping (Quanzhou) Shoes Co., Ltd. General Manager, mentioned that even if the claim that the development of best Anta and Sanko has to admit that "technology is weak. Most of the corporate R & D in the imitation stage of the "inclusive" and "buy a better dual style name brand shoes apart, is modified to become their own products." Zhang said, "The competition level is relatively low. " Personnel, the availability of funds escort power of the Nike product innovation
The driving force behind four: to follow the example, the shortcut ahead
What is the innovation, the new combination of old elements. Learn from it were yet to find a new combination. Nike(strong>air max size 13) is no taboo to talk about in the process of enterprise development, learning and follow the example of the German brand Adidas. The running shoe market, has long been practiced by Adidas marketing strategy is the production of fashionable models a variety of shoes to wear with company logo products to athletes in major sports competitions, and continue to make the product replacement. Nike to German operating openly moved here applied, is justifiably taking a shortcut, the company gained rapid development.
Nike, however, and not in the product design itself to follow the German, Nike is confident that its independent R & D product is worthy of reference Adidas, Germany.
The driving force behind: corporate culture, glow inspiration
Nike's two co-founders of Knight and Bowerman took early in the morning "Sports, free and easy, free movement of spirit," as Nike's unique core culture, and spared no effort to push forward with the implementation. Knight advocated behavior should be regulated within the system, thought should be free to manage outside. Nike's corporate like an ideal world, forest lakes, flowers, winding streets and bridges, jogging trails, super soccer field. Knight work at home free.
Especially in product design seminar, you can be subtle and their views can also be kicked up a row or even diametrically opposed. Nike also continue to encourage designers to find inspiration from various fields, and in accordance with the work requirements from time to time arrangements for designers around the world holiday inspiration. Architectural style from Ireland, to the family produced Stradivari violin on the arc line, all-encompassing.
MartinLotti after the south coast resort in Miami, for Nike to design the first ribbon heel looks like sandals sports shoes series - AirMaxCraze. Similarly the first pair of Nike yoga shoes (AirKyoto series) is also the Lotti in Japanese inspiration.
Driving force behind the Six: biomimetic philosophy, shine
Nature is the largest repository of inspiration, nature is full of mystery and fantasy. Nike's designers have the nature of the creature looking for an exciting surprise. One of the architects of the Jordan series shoes: TateKuerbis most proud of is the design of the Jordan 19 generation (AirJordanXIX). Jordan 19 generation to learn from one of the most poisonous snakes in Africa, the design concept, this is the Black Mamba, which is the most toxic and the fastest snake in the world. It up to 19 kilometers per hour chase prey, once it bites, the mortality rate is almost 100%.
It is worth mentioning that Jordan 13 on behalf of the design concept is the same from the animals, it is natural to the speed and dexterity of the Black Panther into the 13-generation design, the momentum of a movement are prestige enveloped the shoes around.
Jordan 19 on behalf of the most unconventional design, the surface of imitation snakeskin shoes woven shoe covers. Because of their hard plastic fiber plastic braid draw a snakeskin design, the movement does not produce more folds and influence Jiaogan, the entire shoe covers with the deformation of the foot and automatic skew constitute the shoe covers the toughness but can make the uppers will not be exaggerated deformation, only served to protect the foot but points to the role of deformation as well as injuries, but also because of their own toughness and impede any reasonable action of the users foot in the course of the campaign.
It can be said that Nike has reached the pinnacle of the highest level in the biomimetic design.
The driving force behind Seven: materials revolution and challenge themselves
Nike admire at still in its often difficult to find, to your own hair innovation impetus. Chief Design Officer John? Hawk hope that through continuous innovation of shoe materials, shoe-making industry for sustainable development of green industries: the manufacture of sports shoes no longer use the traditional rubber, adhesives, plastics and other toxic materials.
Hawke warned design: the design of new shoes, to try to forget about glue, adhesives, plastics and other toxic chemicals. In a completely different shoe process, we will be facing its own challenges. "Due to innovative, breakthrough design of Nike's designers such as NikeAir and NikeShox the world's leading air-cushion sports shoes.
Hawke does not meet these innovations, he would particularly like to designers to be dependent on the geometry, rather than chemical, to re-design the next generation of sports shoes. In manufacturing basketball shoes, designers are now using a natural material heel, to replace the cup-shaped plastic heel. Hawk said: "We are conceived without foam lining filler and focus on the application of bamboo fiber filler, filler renewable bamboo fiber.
Nike green storm caused by the material will also become the revolutionary impetus of its product innovation.
Driving force behind the eight: take the initiative to lead the consumer
Sometimes Nike will encounter in product innovation is not the stop to the confusion. Because in the process of innovation will continue to encounter blind spots, that is our newly designed product is not the consumers, or consumers in advance and will not take the initiative to require that the new product.
This time Nike did not retreat, only the leadership of the consumer, rather than consumers led by the nose. People just have cell phones in the early 1990s where will make a request such as Bluetooth products? Who would have thought I would like to thin and light notebook while a PDA? Nike has continued to continually depth understanding of consumer needs, lifestyle and desire, and uncovered the clear consumer demand, walking in front of the consumer trends in order to eliminate the fatigue of product innovation, and maintain a strong innovative vigor.
The driving force behind nine: touch-sensitive, event innovation
When Adidas announced the world's first computer chip "Adidas1" running shoes to the outside world this year, Nike immediately enabled NikeFree sports shoes to participate in this technology race. This shoe design inspired by Africa and Kenya barefoot athletes, their experience has shown that barefoot training can enhance strength, improve race performance. (Global Network) of shoes at the same time, Nike continues to improve the damping technology - this is a first runner developed a special buffer system.
Nike also firmly grasp the opportunity of the European Cup this summer, Nike Total90III soccer shoes, grab before the start of freshly baked. Nike learned that the world hundreds of millions of children will often organize temporary football team to play in the street, so the company specifically for these children developed Total90 soccer shoes.
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And an innovative power source for Nike to glory by the success of August 2005, Europe's largest sporting goods maker Adidas completed the largest acquisition in the history of the industry - to spend $ 3 billion acquisition of U.S. Reebok, but Nike firmly believe that the challenge will only make nike air max online more become Nike brand.

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